Weather & Wellness

The goal of this effort was to connect the dots between Weather and Wellness using weather science, AI, plus innovative features thus enabling people to live well and make an impact.

Introducing a dedicated Health & Wellness hub not only deepened user trust and engagement but also opened new sponsorship opportunities that aligned health content with relevant brand partners. The Cold & Flu section, sponsored by CVS, delivered Flu Insights that reached 42 million consumers in moments that mattered most to their health decisions. The Breathing section attracted Daikin as a sponsor, extending the hub's reach into air quality and respiratory wellness. And the Allergies section became a home for ongoing seasonal campaigns with Claritin, powering local pollen forecasts and tracking tools that helped users plan around their symptoms in real time. Together, these partnerships validated the hub's value as both a user resource and a business opportunity - proving that when weather data is connected to personal health context, it drives meaningful engagement at scale.

Role
Product Designer

Timeline
2022 - 2024

Awards
IBM Client and Partner Success Award 2023

The Problem

As the world's most accurate forecaster, The Weather Channel had a responsibility to do more than report conditions - we wanted to show people how weather directly affects their health and daily lives. Our existing experience lacked a clear narrative around physical well-being and left many valuable features undiscovered. The opportunity was to bring context and meaning to our data, so users could make proactive decisions, prepare ahead, and stay safe. After all, we had to live up to TWC’s brand promise to our 400 million users!

Live Healthier 💪

We help them make decisions around topics like Allergies, Cold & Flu, and Breathing (Air Quality).

Live Smarter 💡

We enable them to make better decisions and arm them with the information they need to plan their day and week.

Live Safer 🛡️

We use storytelling and expertise to proactively protect people in harm’s way and contextualize risks and impacts.

The Solution

We built trust in the health and wellness space by connecting users to their community and the environment around them - while also creating new sponsorship opportunities that supported brand positioning within the product.

A Health & Wellness section was introduced to the home feed, linking through to dedicated explainer pages for Allergies, Breathing, Cold & Flu, and Skin Health. Early user testing surfaced a critical insight: users weren't engaging with the carousel format. We took that signal seriously, went back to the drawing board, and redesigned the experience from the ground up.